News from Notch Consulting, Inc.

June 26, 2008

Bridgestone Ad for Run-Flats

Filed under: Run-flats — Notch @ 4:33 pm

From the blog Admonkey.org comes an astute analysis of a two-page Bridgestone ad for run-flat tires that appeared in Wired magazine.

The headline on the left ad reads:
RUN-FLAT TIRES
KEEP DRIVERS IN CONTROL.

This doesn’t tell me much about Run-Flat tires. How do they keep drivers in control? In control of what?

To answer this question, I’m supposed to read the copy on the page, which I’m not going to do, because:

1. I’m busy.
2. The ad isn’t compelling.
3. I’m not all that interested in tires.

Bridgestone thinks that I have nothing better to do than to read through all the features of their new tires. They’re wrong. If I don’t read the copy, I won’t find out what Run-Flat tires are.

As I’ve said previously, I’m not convinced that the tire industry has figured out how to sell these products to a disinterested public. Early adopters are all over them but for everyone else it’s huh? what?

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1 Comment »

  1. I just purchased a new Toyota Rav4 with run flat tires. One has gone flat before 100 miles of use. A Toyota dealer did remove the tire from the rim and patched it from the inside. A new tire cannot be found and if it were to be found I have been told it would cost ove $300.00.
    I have been cheated by Toyota for putting this junk on my car and by Bridgestone for manufacturing junk.
    I have been cheated big time!

    Comment by Ray Lillie — October 7, 2009 @ 10:06 pm


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