There aren’t many opportunities to be funny when you cover the tire industry, but someone at European Rubber Journal jumped at the chance to write this clever headline in reference to Goodyear’s new fleet of blimps: “More Goodyear-led zeppelins in tyre makers future”
Like I said, when you cover the tire industry, the song remains the same.
Story here (subscription required).
Credit where it’s due:
that headline came from our sister magazine, Tire Business.
http://www.tirebusiness.com/subscriber/headlines2.phtml?id=1304446280
Comment by David Shaw — May 5, 2011 @ 4:02 am