News from Notch Consulting, Inc.

October 6, 2011

MSNBC: Renewable Rubber Highlights New Economy

Filed under: Tires — Notch @ 11:04 am

MSNBC reports that

In the world of synthetic biology, microbes engineered to produce medicines and biofuels generate plenty of buzz, but the real money-making opportunity may lie in less sexy products such as tires.

That’s the bet California-based synthetic chemical firm Amyris and the Paris-based Michelin tire company are making with the recent announcement of a new partnership to develop and commercialize isoprene, the chemical building block of synthetic rubber.

While rubber is found in nature, isoprene is one of the many products made with chemicals derived from oil.

“Eighty-five percent of the volume of a barrel of oil is used to make fuel,” notes Nature News, “but the chemicals that come from the remaining 15 percent account for 85 percent of the barrel’s monetary value.”

The Amyris/Michelin partnership expects their isoprene to hit the market in 2015 for use in tires and other specialty chemical applications such as adhesives, coatings and sealants.

It’s not too late to register for the 5th CEE Rubber Rubber and Tire Markets conference in Vienna

Filed under: Tires — Notch @ 10:50 am

A relay from Ms. Carmen Beh, Marketing Executive, CMT – Centre for Management Technology:

Have you registered for the 5th CEE Rubber and Tire Markets conference to be held on the 20th and 21st of October in Vienna yet? Do not delay, or you’ll miss the opportunity to interact with top industry experts as they debate on the current trends and outlook of the rubber & tire markets.

Among them, is a newly acquired speaker, Mr. Botond Szalma, Sales Account Manager, (Tires & Elastomer Reinforcements) from Teijin Aramid BV. Mr. Szalma will share his views on the rising rubber costs, sustainability, agricultural tires and OTR markets via his topic “On theRoad for New Opportunities Off Road: Reinforcing OTR Tires with Light Weight/High Tenacity Twaron p-aramid.”

Besides, at this 1.5 day event, you’ll be assured of an invaluable networking platform with many industry participants already signed up to attend this event. Just look at the pie chart below and see who you’ll meet at the conference!

Act now. The event is less than a month away, so submit your online registrations now or write to Ms. Carmen at for further assistance.

Here’s to the success of the 5th CEE Rubber and Tire Marketsconference!

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