News from Notch Consulting, Inc.

October 25, 2011

Yokohama’s environmentally friendly BluEarth AE-01 tire receives Japanese Good Design Award

Filed under: Tires — Notch @ 8:35 am

Yokohama Rubber Co., Ltd. announces that its new fuel-efficient tire for passenger cars, “BluEarth AE-01”, has received the Good Design Award. The Japan Industrial Design Promotion Organization’s Good Design Award is the only program for the evaluation and encouragement of design in Japan. The “BluEarth AE-01”, released domestically in July, has achieved high ratings for rolling resistance and wet grip while improving ride comfort.

Lehigh Technologies, maker of sustainable rubber powders, expands into Brazil

Filed under: Rubber — Notch @ 8:20 am

Lehigh Technologies, manufacturer of sustainable, micronized rubber powders, has announced its expansion into Brazil with the appointment of a country manager for Brazil. Lehigh Technologies’ proprietary manufacturing process converts end-of-life tire and post-industrial rubber material into micron-scale sustainable powders that are readily integrated into existing formulations.  In addition to helping companies achieve sustainability goals, key performance attributes are improved and at a significant savings over the cost of virgin raw materials.

“Responsibility toward end-of-life tire collection is an important element in determining where Lehigh expands its footprint, indicating market interest in sustainability. “Brazil’s experience and history in establishing legislation and associations that support the industry of recycling end-of-life tires tells us that the market is interested in increasing its use of sustainable materials,” says Kedar Murthy, general manager and vice president of tire and industrial rubber. “Moreover, there is a sophisticated and diversified industrial base that embraces new technology.”

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