News from Notch Consulting, Inc.

April 10, 2018

Toyo Tire & Rubber changes name to Toyo Tire Corporation

Filed under: General, Tires — Notch @ 11:57 am

Toyo Tire & Rubber Co., LTD. has announced that the company name will be changed to Toyo Tire Corporation as of January 1, 2019. The change reflects the company’s aim to expand the scope of business globally and raise the brand status of the company that was born through the merger of Toyo Rubber Industrial and Hirano Rubber Manufacturing in August 1945.

“The automotive industry is currently in what can be considered a once-a-century state of flux. In order to achieve further sustainable growth, we are focusing on the mobility business, such as automotive tires and components,” said Toyo Tire, adding, “We endeavor to bolster its corporate value as well as seeking our own social responsibility and significance by presenting a resolution for Toyo Tire to be a genuinely global brand with renewed pride and reaffirming our responsibility towards the mobility business by taking the opportunity afforded by the company name change coming into effect next January.”

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