News from Notch Consulting, Inc.

April 16, 2019

BKT Tires Inaugurates New European Headquarters

Filed under: Tires — Notch @ 10:44 am

Inaugurated on April 5th, BKT’s new European headquarters in Seregno at the outskirts of Milan has been completely renovated to convey the company’s goal of achieving the “Next Level.”

“Creating our new headquarters is more than just an architectural project. For us, it also has an underlying strategic meaning,” explains Lucia Salmaso, CEO of BKT Europe. “We are constantly striving to increase our presence and market share in Europe and, above all, to get closer to our European OEM customers. Our goal is to permanently strengthen the presence of the BKT brand with Original Equipment Manufacturers (OEM), and we know how to achieve it. We have already opened many doors with our Aftermarket references and continue forging ahead with new opportunities. Our new headquarters has a key role in this regard.

The European market has proven to be essential for the company, representing 50% of BKT’s turnover, which surpassed $900 million at a global level last year.

Referenced article found here.

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